Social Sciences and Engineering

RPC-SO-08-No.239-2021

Master’s Degree in Digital Marketing and Social Media

The program aims to prepare leaders capable of strategically directing digital marketing processes through the design, development, and implementation of digital plans focused on customer satisfaction and the achievement of organizational objectives.

Modality
100% Online

Classes Start
May

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Why Pursue a Master’s Degree in Digital Marketing and Social Media?

ECOTEC Online has established itself as a leading university in Ecuador, internationally recognized for its academic quality, innovation, and focus on global employability. Its presence in rankings such as QS, Innovatec, and Top 3 Member Experience reflects its commitment to comprehensive, high-impact education.

Enrollment Requirements

  • Recent digital passport-style photograph.
  • Updated color copy of both sides of the national ID card or, for international students, a passport, in PDF format.
  • High school diploma certificate downloaded from the Ministry of Education website.
  • Undergraduate Degree Record downloaded as a PDF from the SENESCYT platform or its equivalent.
  • National ID card and photograph.
  • Physical copy of the undergraduate degree issued by the University.
  • Undergraduate degree registered with SENESCYT.
  • CONADIS card (optional, only if the applicant declares a disability).

  • Recent digital passport-style photograph.

  • Updated color copy of both sides of the national ID card or, for international students, a passport, in PDF format.

  • High school diploma certificate downloaded from the Ministry of Education website.

  • Undergraduate Degree Record downloaded as a PDF from the SENESCYT platform or its equivalent.

Proven Educational Technology

At ECOTEC ONLINE, you study through Blackboard, where your classes, course materials, assessments, and conversations with instructors are all available in one place. Join live sessions or catch up by watching the recordings, submit assignments from your phone, and get answers whenever questions arise. No switching between apps and no wasted time.

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Graduate Profile

Analyze the realities associated with the digital environment’s continuous transformation in order to select, develop, and implement digital marketing and social media strategies aligned with the organization’s business plan.
Design, implement, and analyze a digital marketing plan, beginning with preliminary research and strategic planning based on diagnostic and analytical methodologies and considering the process of adapting strategies to the virtual environment.
Develop the essential values and attitudes required of a digital marketing professional through a methodology that strengthens teamwork, effort, respect, and a willingness to resolve the conflicts that inevitably arise in social settings through cooperation and negotiation.
Design and manage innovative projects based on the intensive and efficient use of digital tools across the different areas of digital marketing and social media.
Develop digital strategies using scientific tools and methods and the appropriate epistemological foundations to build successful digital marketing campaigns.
Identify, analyze, and diagnose issues specific to digital marketing and social media and establish coherent plans, alternatives, and conclusions for addressing those issues.
Understand the digital environment and context from different perspectives in order to appropriately apply fundamental customer-oriented marketing principles and support the creation of a differentiated value proposition.
Design and manage structures and campaigns across different social media platforms to increase the organization’s visibility and presence in search engines.
Design and manage campaigns across different digital content publishing and sharing platforms to build affinity with the target audience.
Develop professional skills in digital marketing and organizational settings while upholding strong ethical and moral principles and a commitment to solidarity.
Assume a leading role in the design, implementation, monitoring, and evaluation of digital marketing plans.
Foster community engagement to promote comprehensive development for the benefit of organizations within the national context.
Demonstrate academic honesty and respect for intellectual property, grounded in respect for oneself and others.
Promote the development of a culture of peace through the democratic exercise of rights and responsibilities.
Comply with applicable rules and regulations in order to act within a human rights framework.