Social Sciences and Engineering

RPC-SO-12-No.341-2021

Master’s Degree in Corporate Communication

The program aims to prepare specialists with a solid theoretical foundation in corporate communication who can develop and implement internal and external communication strategies and manage corporate identity and reputation.

Modality
100% Online

Classes Start
July

View Academic Calendar

Why Pursue a Master’s Degree in Corporate Communication?

ECOTEC Online has established itself as a leading university in Ecuador, internationally recognized for its academic quality, innovation, and focus on global employability. Its presence in rankings such as QS, Innovatec, and Top 3 Member Experience reflects its commitment to comprehensive, high-impact education.

Enrollment Requirements

  • Recent digital passport-style photograph.
  • Updated color copy of both sides of the national ID card or, for international students, a passport, in PDF format.
  • High school diploma certificate downloaded from the Ministry of Education website.
  • Undergraduate Degree Record downloaded as a PDF from the SENESCYT platform or its equivalent.
  • National ID card and photograph.
  • Physical copy of the undergraduate degree issued by the University.
  • Undergraduate degree registered with SENESCYT.
  • CONADIS card (optional, only if the applicant declares a disability).

  • Recent digital passport-style photograph.

  • Updated color copy of both sides of the national ID card or, for international students, a passport, in PDF format.

  • High school diploma certificate downloaded from the Ministry of Education website.

  • Undergraduate Degree Record downloaded as a PDF from the SENESCYT platform or its equivalent.

Proven Educational Technology

At ECOTEC ONLINE, you study through Blackboard, where your classes, course materials, assessments, and conversations with instructors are all available in one place. Join live sessions or catch up by watching the recordings, submit assignments from your phone, and get answers whenever questions arise. No switching between apps and no wasted time.

Do You Need Guidance via WhatsApp?

An advisor will guide you step by step to help you choose the right program.

Talk to an Advisor Now

Graduate Profile

Understand the role of communication in strategic management and its relationship with the core managerial functions of planning, organizing, and controlling.
Understand the elements that make up corporate culture and the processes through which it is formed and modified
Position a company and its reputation within the current economic and social context.
Develop a Corporate Social Responsibility program.
Understand the elements that shape corporate image and corporate reputation.
Understand the auditing techniques and management models applicable to corporate image and reputation and apply them in practice.
Select and classify the media outlets targeted by a company’s or institution’s informational communication activities.
Apply public relations techniques in accordance with corporate objectives.
Design procedures for offering and delivering external communication services that generate added value.
Understand communication ethics as a framework for sound professional practice.
Understand the process that guides communication research, including defining the object of study, establishing objectives, designing the research, selecting sources and techniques, and collecting and analyzing data.
Understand the importance of research as an essential tool for communication decision-making.
Understand the influence of internal communication on corporate culture and business strategy.
Understand the various internal communication tools and plan and develop a comprehensive internal communication plan.
Understand the nature and scope of advertising media and formats and design and implement a media strategy.
Demonstrate essential knowledge of the regulations governing business communication, including trademarks, advertising, consumer and user protection, personal data protection, information society services, and e-commerce.
Understand the key factors involved in building a strong corporate reputation in a context of globalized information and increasing scrutiny of corporate responsibility for citizens’ quality of life and well-being.
Promote comprehensive strategic communication processes in public and private organizations to increase productivity and competitiveness by developing strategies that contribute to solving social problems.
Implement communication strategies that contribute to improving the quality of working life and the quality of the products and services offered by the organization.
Develop communication initiatives that align organizational objectives with citizens’ needs and use digital communication media and channels to democratize access to reliable and verified information.