Social Sciences and Engineering
RPC-SO-13-No.226-2026
Bachelor’s Degree in Communication and Digital Media
Prepares Communication professionals specializing in digital media management who are capable of designing, implementing, and evaluating effective, creative, and innovative communication strategies that contribute to social, cultural, and business development through the critical and responsible use of information and communication technologies.
Modality
100% Online
Classes Start
May 18
Why Pursue a Bachelor’s Degree in Communication and Digital Media?
ECOTEC Online has established itself as a leading university in Ecuador, internationally recognized for its academic quality, innovation, and focus on global employability. Its presence in rankings such as QS, Innovatec, and Top 3 Member Experience reflects its commitment to comprehensive, high-impact education.



Enrollment Requirements
Full Undergraduate Degree Program
- Recent digital passport-style photograph.
- Updated color copy of both sides of the national ID card or, for international students, a passport, in PDF format.
- High school diploma certificate downloaded from the Ministry of Education website.
- B1 English certificate. This requirement is not mandatory for enrollment but will be required for graduation.
Professional Experience Validation
- Recent digital passport-style photograph.
- Updated color copy of both sides of the national ID card or, for international students, a passport, in PDF format.
- High school diploma certificate downloaded from the Ministry of Education website.
- IEES employment history.
- Employment certificates demonstrating at least four years of cumulative professional experience.
- Taxpayer Registration Number (RUC)
- Professional services certificates.
- Sworn statement.
Higher Technologist Degree
- Recent digital passport-style photograph.
- Updated color copy of both sides of the national ID card or, for international students, a passport, in PDF format.
- High school diploma certificate downloaded from the Ministry of Education website.
- IEES employment history.
- Employment certificates demonstrating at least four years of cumulative professional experience.
- Taxpayer Registration Number (RUC)
- Professional services certificates.
- Sworn statement.
Credit Transfer
- Recent digital passport-style photograph.
- Updated color copy of both sides of the national ID card or, for international students, a passport, in PDF format.
- High school diploma certificate downloaded from the Ministry of Education website.
- Higher Technologist Degree certificate downloaded from the Ministry of Education website and issued within the last 10 years.
- Academic transcript or certificate of completed courses issued within the last 10 years by the higher education institution where you studied.
Proven Educational Technology

At ECOTEC ONLINE, you study through Blackboard, where your classes, course materials, assessments, and conversations with instructors are all available in one place. Join live sessions or catch up by watching the recordings, submit assignments from your phone, and get answers whenever questions arise. No switching between apps and no wasted time.
Do You Need Guidance via WhatsApp?
An advisor will guide you step by step to help you choose the right program.

Graduate Profile
Analyze and interpret information in diverse contexts, assessing data to make well-founded judgments while maintaining a reflective and respectful approach to different perspectives in order to contribute effective solutions to complex problems.
Effectively lead work teams and undertake commitments that contribute to organizational improvement and development, promoting collaborative leadership to strengthen cohesion and achieve shared objectives while adopting an ethical and responsible approach to joint decision-making and conflict resolution.
Generate original ideas in diverse contexts by connecting concepts and identifying relationships among factors to address challenges innovatively, while maintaining an open and flexible attitude toward change and a critical approach to implementing original and creative solutions.
Independently and creatively develop a logical and structured sequence of research processes to generate new knowledge and apply and strengthen existing knowledge, collecting and analyzing data clearly and coherently while maintaining a critical and ethical approach throughout every stage of the research process.
Create communication content for digital environments by planning, structuring, and adapting messages for different media and platforms, integrating knowledge of audiences, strategic objectives, and sociocultural contexts while maintaining an ethical, critical, and responsible approach to the social impact of digital communication.
Develop coherent, creative, and engaging stories across different digital formats and platforms by applying theoretical foundations and transmedia storytelling techniques while demonstrating cultural sensitivity, innovative thinking, and empathy toward audiences.
Design integrated communication campaigns across different distribution channels by applying tools for analyzing metrics and audience behavior, with a professional practice focused on transparency, innovation, and continuous improvement.
Plan internal and external communication strategies aimed at strengthening organizational identity, reputation, and positioning by integrating communication models and processes with ethical, collaborative, and sustainable professional practice in diverse institutional contexts.
