Social Sciences and Engineering

RPC-SO-45-No.691-2025

Bachelor’s Degree in Marketing

Prepares Marketing professionals to plan and design innovative market models and processes, with an understanding of value creation and brand management. Through collaborative learning and educational technology tools, students evaluate real-world challenges faced by consumer goods and service companies and develop solutions that enhance organizations’ public recognition, demonstrating professional responsibility and creativity.

Modality
100% Online

Classes Start
May 18

View Academic Calendar

Why Pursue a Bachelor’s Degree in Marketing?

ECOTEC Online has established itself as a leading university in Ecuador, internationally recognized for its academic quality, innovation, and focus on global employability. Its presence in rankings such as QS, Innovatec, and Top 3 Member Experience reflects its commitment to comprehensive, high-impact education.

Enrollment Requirements

  • Recent digital passport-style photograph.
  • Updated color copy of both sides of the national ID card or, for international students, a passport, in PDF format.
  • High school diploma certificate downloaded from the Ministry of Education website.
  • B1 English certificate. This requirement is not mandatory for enrollment but will be required for graduation.
  • Recent digital passport-style photograph.
  • Updated color copy of both sides of the national ID card or, for international students, a passport, in PDF format.
  • High school diploma certificate downloaded from the Ministry of Education website.
  • IEES employment history.
  • Employment certificates demonstrating at least four years of cumulative professional experience.
  • Taxpayer Registration Number (RUC)
  • Professional services certificates.
  • Sworn statement.
  • Recent digital passport-style photograph.
  • Updated color copy of both sides of the national ID card or, for international students, a passport, in PDF format.
  • High school diploma certificate downloaded from the Ministry of Education website.
  • IEES employment history.
  • Employment certificates demonstrating at least four years of cumulative professional experience.
  • Taxpayer Registration Number (RUC)
  • Professional services certificates.
  • Sworn statement.
  • Recent digital passport-style photograph.
  • Updated color copy of both sides of the national ID card or, for international students, a passport, in PDF format.
  • High school diploma certificate downloaded from the Ministry of Education website.
  • Higher Technologist Degree certificate downloaded from the Ministry of Education website and issued within the last 10 years.
  • Academic transcript or certificate of completed courses issued within the last 10 years by the higher education institution where you studied.

Proven Educational Technology

At ECOTEC ONLINE, you study through Blackboard, where your classes, course materials, assessments, and conversations with instructors are all available in one place. Join live sessions or catch up by watching the recordings, submit assignments from your phone, and get answers whenever questions arise. No switching between apps and no wasted time.

Do You Need Guidance via WhatsApp?

An advisor will guide you step by step to help you choose the right program.

Talk to an Advisor Now

Graduate Profile

Analyze and interpret information in diverse contexts, assessing data to make well-founded judgments while maintaining a reflective and respectful approach to different perspectives in order to contribute effective solutions to complex problems.
Effectively lead work teams and undertake commitments that contribute to organizational improvement and development, promoting collaborative leadership to strengthen cohesion and achieve shared objectives while adopting an ethical and responsible approach to joint decision-making and conflict resolution.
Generate original ideas in diverse contexts by connecting concepts and identifying relationships among factors to address challenges innovatively, while maintaining an open and flexible attitude toward change and a critical approach to implementing original and creative solutions.
Independently and creatively develop a logical and structured sequence of research processes to generate new knowledge and apply and strengthen existing knowledge, collecting and analyzing data clearly and coherently while maintaining a critical and ethical approach throughout every stage of the research process.
Propose effective marketing strategies based on an understanding of clients’ and consumers’ needs, preferences, and expectations in dynamic and competitive environments in order to promote a customer-value focus within organizations and strengthen long-term relationships, acting with empathy, responsibility, and ethical commitment.
Analyze market trends, scenarios, and dynamics by interpreting qualitative and quantitative data to anticipate opportunities and risks across economic, business, and social contexts and propose innovative solutions to future market demands, demonstrating creativity, strategic thinking, and resilience in response to changes in the environment.
Design marketing strategies for diverse and changing contexts by evaluating market demands, consumer trends, and innovative technologies to develop flexible and effective solutions to unforeseen challenges, demonstrating resilience, creativity, and the ability to engage in continuous learning to maintain business competitiveness through an ethical, results-oriented approach.
Develop marketing strategies focused on achieving objectives, using key performance indicators to measure and improve the effectiveness of implemented actions in coordination with the organization’s various stakeholders while promoting responsibility, transparency, and collaboration among the different parties involved.